ADIDAS DAME 4

With the release of the Dame 4, Adidas goal was to further tell Damian Lillard’s story through his footwear design. Following his career path, every number on the shoe represents a meaningful chapter in his journey—from late nights in high school gyms, college to hitting game-winners on the NBA’s biggest stage. The shoe’s impact went beyond the court, sparking collaborations with brands like BAPE and turning the Dame 4 into a true cultural moment.