JORDAN BRAND JAYSON TATUM 1

To celebrate the launch of Jayson Tatum’s first signature shoe, Jordan Brand partnered with the iconic Concepts Boston store to create an immersive, multi-level experience. Each floor highlighted a different part of Tatum’s journey—from his path to the NBA to his childhood favorites—while interactive art stations invited kids to design their own versions of the shoe. The experience was capped off with an intimate panel featuring Jayson himself, bringing fans even closer to his story.